Chatbots and SEO — do you think that these two terms can be brought together to create a new level of growth of your business?
While a lot of people know that to improve a website’s Search Engine Optimisation (SEO), we need to be working on things like content, keywords, backlinks, landing pages, etc. But when we think SEO, nobody usually thinks if a simple “Chat-bot” can also possibly help in any of that.
Well, this blog post will give you enough reasons now to start taking the idea of an AI chatbot seriously and include it as a part of your SEO strategy:
What is a Chatbot?
A chatbot is a tool that enables a website or an app to chat/talk to a user without the need for an actual human being. Basically, it handles all the boring work so the employees can use their time for more productive purposes.
How Chatbot Helps SEO?
Using digital marketing to drive qualified traffic to your site is not enough. When a visitor lands on your page, you need to grab their attention and keep them engaged.
So as we know that Chatbots mean real-time, personalized communication to your users, it is tailored to make a user feel like he or she is talking to a real person. As a result, people prefer to engage more with chatbots than other elements on your site.
In addition, studies reveal that in 2020 itself, you’re more likely to talk to a chatbot than even to your family members.
Based on the above, we think it’s safe to assume that chatbots can help increase the average time a user spends on your website, and the total time spent by a visitor on your website is directly proportional to its ranking across all search engines.
As an example, you can consider the online forms. Instead of filling a boring form, a chatbot can get engaged with a customer and attain all the data, without creating an unpleasant experience for a user.
Conclusion: Due to their personalized, real-time nature, Chatbots can help you increase the average time spent on your site. In addition, they also help users navigate to different segments of the site which increases page-views. Isn’t it amazing for the overall SEO of your website?